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Adidas signs $1.2 billion partnership with Manchester United

From cnn.com

Manchester United and Adidas are extending their apparel-sponsorship contract in a record-breaking £900 million ($1.2 billion) deal that lasts for another decade. The German sportswear company will continue making kits and other apparel for the British football team, in one of the biggest Premiere League sponsorships that began in 2015, following the team’s defection from Nike. Manchester United said on its website that the Adidas partnership has “excited fans around the world with forward-thinking initiatives, iconic designs on the pitch and fan-favorite culturewear off of it” and that new deal “increases the focus” ... (full story)

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